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Optimizing Your Social Media Efforts

Social media is an influential communication channel. Consumers turn here for information about brands and products they find interesting. As a company in this space, you’ll want to optimize your social media efforts to increase the number of impressions you’ll make with consumers.

Rule #1: Be easy to find

Enhance your company's online visibility by adding social media information anywhere your website is listed, which includes business cards, letterhead, advertisements, etc. Also, your business should crosslink its website URL with your social pages in order to make it easy for consumers to find your sites.

Rule #2: Be transparent

Always use your company’s DBA name when naming your social media page, unless you are required to use an abbreviation due to character limitations. Consumers reject pages that appear to be pretending to be someone they aren't.

Remember to check the accuracy of the information on your page. This leaves an impression on visitors. For this reason, it is also important that you claim location-based social media pages and monitor those pages regularly.

Rule #3: Manage your company’s reputation

If a customer is loyal to your business, ask them to leave a review on your Facebook page, a review site or to tweet about their experience. Do not be afraid to ask.

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